03Practice · seo-geo
SEO & GEO.
Content infrastructure for humans first, search engines second, models third.
Best for
Companies whose buyers find them through search — and increasingly through chat.
We make sure the page is readable before we worry about whether it's crawlable. Then we make sure it's crawlable. Then we make sure the structured data tells the truth — because that's increasingly what model-driven search reads from when it answers your buyers.
Most SEO work goes wrong because it starts with the keyword list and ends with the page, when it should be the other way around. We start with what your customers actually need to know to make a decision, write that, and then make sure the page is built to be read by both humans and the new generation of model-driven crawlers. The schema we ship matches the page; anything else gets penalised in 2026 and rightly so.
GEO — generative engine optimisation — isn't a separate practice; it's the same content, written more honestly, with structured data that doesn't lie. If your buyers are increasingly finding you through ChatGPT, Perplexity, and Google's AI Overviews, the work is to make those answers true and reliable about you. We work on the page, the schema, and the cluster of pages around it.
What we build
- 01Schema markup that matches what's actually on the page.
- 02Site architecture audits and content models that don't fight the CMS.
- 03Performance work that improves real numbers, not just Lighthouse.
- 04Marketing copy rewritten from the ground up — we write it, you ship it.
Signals to call us
- §Buyers who increasingly ask a model before they ask a search engine.
- §A site that ranks for the wrong things and converts on the right things.
- §Marketing copy nobody on the product team would put their name to.
- §Schema generated by a plugin that doesn't match what's on the page.
When this isn't us
Link-buying, doorway pages, AI-generated content farms. We won't get you to the top by gaming it, and we won't pretend we could.
Stack
One conversation, no proposal deck.
Sixty minutes on the phone. We bring questions. You bring the problem. By the end, both of us know if it's a fit — usually within the first ten.
Studio · admission
01
Q2 · 2 of 3 spots open