Writing · #seo
SEO & GEO.
2 notes from the studio, filed under SEO & GEO. Things we've learned, changed our minds about, and drafts in public.
★ Featured · Nº 014 ·5 min read
Your schema markup is a second copy of the page
Schema markup is the page written a second time, for machines — and second copies drift. We don't keep ours honest by checking it. The page and its structured data come from the same record, so neither can say something the other doesn't.
by Nephele K.#seo
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